Ordering providers search before they call, and more and more they ask an AI assistant. We build and run lab websites, SEO and AEO, and test menus that answer them, so more of that demand lands with you.
Take one or all three. Each is built by a team that knows what a pathology report contains, what an ordering provider needs and how a lab actually sells.
01
A fast, modern site that explains your services to providers, patients and partners, then hosting, updates and security handled for you.
02
Rank in search, and get cited when someone asks an AI assistant which lab offers a test. Content, structured data and technical fixes, tracked month to month.
03
A searchable test menu with specimen requirements, CPT codes, turnaround times and ordering details, structured so search engines and AI can read it too.
When a provider needs a test, the lab that answers fastest and most clearly often gets the order. That answer increasingly comes from a search result or an AI summary, long before anyone calls your sales team.
Most lab websites were not built for that. Test menus sit in PDFs, service pages are thin, and answer engines have nothing structured to cite. That is fixable, and it compounds once it is fixed.
Send us your website. We will review it and walk you through what we find, with the fixes ranked by impact. No cost, no obligation.
How you show up in search and AI answers for the tests and services you offer.
Speed, mobile, structured data, indexing and the issues holding the site back.
How easily a provider can find a test, its requirements and how to order it.
Answer engine optimization. It is the work of making your site easy for AI assistants and AI search, such as ChatGPT, Claude, Perplexity and Google’s AI Overviews, to read, trust and cite when someone asks which lab offers a test.
Clinical, pathology and genomics laboratories and diagnostics companies. If you are a biopharma team, see commercial analytics and biospecimens instead.
A review of your website’s search and AI answer-engine visibility, technical health and test menu, with the fixes ranked by impact. There is no cost and no obligation.
Yes. Many engagements start with SEO, AEO or a new test menu on the site you already have. A rebuild is only worth it when the audit says so.