Commercial Analytics

Commercial analytics for precision medicine brands.

Hyperdrive builds commercial analytics for biopharma brand and precision medicine teams on proprietary laboratory testing and biomarker data from the Hyperdrive Lab Data Network. Each solution answers a specific brand question, from which providers have treatment-eligible patients today to where testing is falling short.


Analytics that start at the test result

Claims report a treatment weeks or months after the decision. Our solutions start at the confirmed test result, supplied directly by partner laboratories in the Hyperdrive Lab Data Network.

Claims are also less specific. A claim for CPT code 88342 shows that an IHC stain was billed, but not which biomarker was tested, what the result was, or whether the test was ordered to make a diagnosis or to select a therapy. Brand and precision medicine teams need those details, and a lab result carries them.

  • Timely. Lab testing and biomarker results arrive daily, so you see a qualifying result while the treatment decision is still open.
  • Trusted provenance. Every result traces back to the laboratory that reported it, and each data point shows its source and last refresh, so it can be checked against the source of truth.
  • Direct access to the labs. We share the laboratory sources behind your data and help your team engage directly with labs in the network when a program calls for it.

Each result is tied to the verified ordering and treating provider, the facility where it surfaced and that facility’s verified address, so your team knows exactly who and where to reach.

The Lab Data Network

Solutions

Six solutions, one proprietary data foundation

Built for brand teams and precision medicine teams, each solution draws on the same resolved view of the testing market.

  • HCP alerts and triggers

    Same-day alerts when a provider has a qualifying testing event, keyed to the biomarkers and ICD-10 codes your brand is built around. Each alert names the ordering and treating physician and the facility.

    HCP Alerts
  • Patient finding

    See where biomarker-tested patients are being identified, summarized to the providers and organizations involved. It works for common biomarkers and for rare ones, where only a handful of providers see eligible patients.

  • Testing gap analytics

    Compare where biomarker testing is happening with where it should be, by practice, region and care setting, so medical and field teams know where education and access work will matter most.

  • Market landscaping

    Map the testing and treatment landscape for a biomarker or indication: which providers, practices, hospitals and labs are involved, how volume is distributed, and how it is changing.

    Lab Directory
  • Targeting and segmentation

    Segment providers by biomarker-tested volume, specialty, care setting, affiliation and payer network, so brand and field teams work from the same target list.

  • Territory and call planning

    Build territories and call plans from verified practice locations, affiliations and contact details, kept current every day.


The data

The data behind every solution

Proprietary laboratory data from the Hyperdrive Lab Data Network, resolved to verified providers and facilities. Every data point shows its source and when it was last refreshed, so your team can check it for itself.

  • Daily

    Lab testing and biomarker results

    Proprietary. Confirmed results supplied by partner laboratories in the Hyperdrive Lab Data Network.

  • Daily

    Ordering and treating providers

    Each result is resolved to the verified ordering and treating physician behind it.

  • Daily

    Facilities and affiliations

    Verified facility addresses, and which providers practice at which physician groups and hospitals. See Hospital Data and Physician Group Data.

  • On demand

    Contact information and in-network payer status

    Verified when you need it, so a list reflects current details rather than last quarter’s.


Delivery

Delivered the way your team works

  • Prospective weekly delivery and lookbacks

    New qualifying results delivered every week as they are reported, plus a lookback across a prior period, so your team starts with the market as it stands and stays current from there. Files arrive ready for your CRM, field team or data warehouse.

  • Custom analyses and reports

    Our team builds the analysis around a specific brand question, such as landscaping a new indication or mapping testing gaps in a region.

Teams that want to explore the data directly can also license Voyager, Hyperdrive’s subscription platform.

Voyager

Working with us

A data partner that is easy to work with

  • A team you can reach

    You work directly with the people who build the data and the analytics. Questions go to someone who knows the answer, not a support queue.

  • Simple to start

    Each engagement is scoped around your brand question, so your team can start with one solution and add more as it proves its value.

  • Highly cost effective

    You pay for the solution your brand needs, not a broad enterprise data license, so proprietary lab data fits within a brand budget.

  • Data you can trust and verify

    Every data point shows where it came from and when it was last updated. We also share the laboratory sources behind your data with you directly, so your team can verify them and work with labs in the Hyperdrive Lab Data Network when a program calls for it.

  • Provider-level, not patient-level. Data is summarized to the individual healthcare provider.
  • Data is de-identified to HIPAA standards, and no PHI is shared with biopharma.
  • Lab results come from partner laboratories in the Hyperdrive Lab Data Network, and we share those sources with customers.
See it in action

Run it against your own brand

Tell us the brand, the biomarker and the geography. We will show you what each solution looks like for that market.