Total prescriptions (TRx) refer to the combined number of all prescriptions filled for a specific medication, including both new and refilled ones. In medicine and pharmaceutical sales, tracking total prescriptions helps measure a drug’s overall usage, patient adherence, and market share. Healthcare organizations and pharma companies use this data to understand treatment trends and forecast demand.
Find the volume of prescription utilization, or the rate of prescriptions that have been dispensed, by specific healthcare organizations or doctors with Voyager.
Source
Pharma Marketing 101: 5 Things Every Healthcare Marketer Should Know. Deep Intent. https://www.deepintent.com/pharma-marketing-101-5-things-every-healthcare-marketer-should-know/