by Kyle Dunn | Nov 9, 2025 | Data, Diagnostics
You don’t need a PhD in molecular biology to find your next customer. But it helps to know what CPT 88381 means. If I were back in a Sales role at a company offering genomic testing solutions for solid tumors, whether that’s an NGS panel, a companion diagnostic, or a...
by Kyle Dunn | Oct 17, 2025 | Data, Diagnostics
Creating an effective HCP engagement strategy is essential for increasing sales. But what makes it effective? We will discuss that in this basic guide. It can feel daunting to approach a doctor in the clinic during busy work hours. Doctors are expected to see...
by Kyle Dunn | Sep 1, 2025 | Diagnostics
If you are a health professional, you are probably familiar about Sanger DNA sequencing method. Call it old school or even ‘outdated’, but Sanger sequencing remains an important test in modern biology. Even though new DNA sequencing methods is faster and...
by Kyle Dunn | Jul 19, 2025 | Diagnostics
Next generation sequencing (NGS) is the new technology in DNA sequencing, where millions of DNA and RNA fragments are sequenced at the same time. It can therefore sequence entiregenomes, exomes, or targeted panels quickly and at scale. It is several times faster than...
