by Kyle Dunn | Nov 15, 2025 | Data, Field Efficiency, Rep Effectiveness, Tactical Sales Execution
Medtech reps: learn how to build structured zones and update your sales routes as you work a cold start territory. Field rhythm beats field coverage. When you inherit a new sales territory, there’s no shortage of things to do. You’re expected to build a target...
by Kyle Dunn | Nov 9, 2025 | Data, Diagnostics
You don’t need a PhD in molecular biology to find your next customer. But it helps to know what CPT 88381 means. If I were back in a Sales role at a company offering genomic testing solutions for solid tumors, whether that’s an NGS panel, a companion diagnostic, or a...
by Kyle Dunn | Nov 7, 2025 | Data
Finding oncology data can be daunting. There are lots out there, but there are only specifics that you need. Precise oncology laboratory data is now even more important in current medicine. Oncology treatments and diagnostics rely a lot on data from genomic test...
by Kyle Dunn | Nov 5, 2025 | Data
Marketing is more effective when done locally, and we will discuss exactly how to do that with solid healthcare data intelligence for a specific area. By combining demographic and geospatial data, organizations can now localize their outreach, deepen relationships,...
by Kyle Dunn | Nov 1, 2025 | Data
Claims data analysis in healthcare is something essential. Do note that a patient may generate several terabytes of data from imaging and records in a single hospital visit. There is a need to turn that much volume of data into something more digestible. That is where...
by Kyle Dunn | Oct 23, 2025 | Data
Understanding the Neurology Workforce in America If you’re on a lab sales team with a particular interest in neurology, you’ll want to know: how many neurologists in the US are actually practicing today? According to recent data from the American Academy of Neurology...
